Formula
minimum quote = delivery cost / (1 - target gross margin) All calculator outputs are planning estimates. They are designed to make assumptions visible before a quote, proposal, or vendor comparison.
Model your MSP delivery cost from labor, RMM, endpoint tools, backup, security stack, overhead, and target gross margin before you quote.
The MSP cost page works from the provider side. It starts with labor, tools, backup, security stack, onsite work, admin overhead, and target gross margin to estimate the minimum monthly quote.
Use it before sending a proposal to avoid underpricing accounts that require more support hours, expensive tooling, high-touch onboarding, or premium response expectations.
minimum quote = delivery cost / (1 - target gross margin) All calculator outputs are planning estimates. They are designed to make assumptions visible before a quote, proposal, or vendor comparison.
Labor, RMM/PSA, EDR, backup, security stack, admin, and onsite effort.
Ticket load, documentation gaps, after-hours work, and client maturity.
Onboarding, discovery, agent deployment, backup setup, and documentation work.
The gross margin needed before a quote is healthy enough to send.
Provider-side pricing should protect the delivery floor before turning the estimate into a client-facing quote.
| Input | How to estimate it | Why it matters | Common miss |
|---|---|---|---|
| Labor | Support hours x loaded engineer cost | Usually the largest delivery cost | Counting ticket time but not admin time |
| Tools | RMM, PSA, EDR, backup, MFA, email security | Direct cost scales with users and endpoints | Forgetting minimum licenses or bundle floors |
| Overhead | Admin, management, reporting, vendor coordination | Keeps margin honest | Treating overhead as free |
| Setup | Discovery, documentation, deployment, backup setup | One-time work should not drain monthly margin | Waiving setup without recovering cost |
| Margin | Cost / (1 - target margin) | Turns cost into a sustainable quote | Using markup instead of gross margin |
Simple monthly price per supported employee. Works well when most users have one primary workstation.
Useful for environments with shared computers, kiosks, servers, or many endpoints per employee.
Good / Better / Best packages make scope easier to compare and protect margins as service depth grows.
Combines users, devices, servers, and add-ons. Best fit for most small business MSP contracts.
Prices around business risk, compliance, uptime, or executive support rather than inputs alone.
Tickets, projects, onsite visits, documentation, and account management drive engineering time.
RMM, PSA, EDR, backup, MFA, email security, and compliance tooling can materially change direct cost.
A higher target margin raises the quote floor and helps protect capacity for support risk.
Start with delivery cost, then price upward to protect gross margin.
RMM, EDR, backup, MFA, email security, and compliance add-ons drive the floor.
Tickets, projects, onsite visits, and after-hours coverage move the quote fastest.
The quote floor uses gross margin math: price = cost / (1 - margin).
Tool cost, labor load, onboarding effort, and overhead should be estimated before discounting.
A healthy quote should leave room for ticket variance, documentation debt, escalation, and account management.
After modeling your cost and margin, use the main MSP pricing calculator to present monthly, per-user, and per-device pricing.
Explore MSP pricing calculatorAdd expected labor, RMM and PSA costs, endpoint tool costs, backup, security tools, admin overhead, and any onsite delivery cost. Then apply SLA and location complexity before pricing to your target gross margin.
A good quote covers direct delivery cost, tool cost, overhead, risk, and target margin. The calculator treats the result as a margin-based quote floor, not just a tool markup.
Gross margin keeps labor, tools, and overhead visible. It helps avoid underpricing accounts that look simple but require high support hours, expensive security tools, or frequent onsite work.
Common misses include documentation time, onboarding, dispatch, project coordination, backup monitoring, admin overhead, vendor management, after-hours work, reporting, and account management.
Yes. The setup fee uses a minimum floor and compares it against a percentage of monthly recurring price, which helps account for onboarding, discovery, agent deployment, and documentation.